JOHNIE WALKER SHOUTS OUT A GLOBAL CHALLENGE FOR BARTENDERS
Bartenders from all over the world are invited to be creative with their cocktails and to get a unique opportunity – an exclusive trip to Scotland.
The world’s number one Scotch whiskey Johnnie Walker is launching a new Instagram challenge for bartenders around the world, focusing on one of the most iconic and best-selling whiskeys on the brand: Johnnie Walker Black Label. This renowned brand offers bartenders the opportunity to win an exclusive and extraordinary experience with JOHNIE WALKER BLACK LABEL in Scotland.
To participate in this challenge, bartenders who will post a public announcement on Instagram from their personal profile and will present an authentic cocktail with JOHNIE WALKER BLACK LABEL will be invited. In addition, the same post should contain the cocktail recipe as well as the reasons why JOHNIE WALKER BLACK LABEL works perfectly in serving.
The profile should be tagged at: @johnniewalker and the hashtags #KeepWalking and #JWBlackLabel should be used.
Applications must be submitted no later than 23:59 on March 6, 2023, and the winner will be announced on March 17, 2023. They will be evaluated according to aesthetics and according to the balance of the recipe and creativity by a professional jury, which will also include Tim Phillips-Johanson, global ambassador of the Johnnie Walker brand, Adrian Mihalcik, winner for 2022 of the world-famous competition World Class Global Bartender of the Year 2022 and Nik Tezar, the winner of the 2022 Australia World Class winner as well as the winner of the World Class Johnnie Walker challenge.
The winner’s trip is scheduled for May 2023!
For more information on the terms and conditions for participating in the challenge, see: https://www.johnniewalker.com/en/terms-and-conditions/bartender-challenge-terms-and-conditions/ and @johnniewalker on Instagram